Privacy Policy

Privacy Policy

Primland (“Primland,” “us” or “we”) publishes this Privacy Policy to inform you of our practices concerning the collection and use of information you provide us through interactions with this website. This policy is not applicable to information gathered or provided to us by other methods or controlled by other agreements. The website(s) to which this policy applies is(are) the home page, and all related pages, of Primland’s website, operating under the URL following website: Such website(s) are collectively referred to in this Privacy Policy as “The Site.”

Our Commitment to Privacy

To better protect your privacy we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information may be requested.

A Note to Non-US Users

If you are located outside of the United States, please note that the information you provide to us will be transferred to the United States. By using this website, you consent to this transfer and the processing of your data (personal or otherwise) in accordance with this Privacy Policy. You also consent to the adjudication of any disputes arising in connection with this website in the federal and state courts of, and in accordance with the laws of, the Commonwealth of Virginia. The applicable laws in the United States regarding the processing of data (personal or otherwise) may be less stringent than the laws in your country.

A Note to California & Canadian Users

California and Canadian users may have certain rights to know how their personal information may be shared with third parties who engage in direct marketing activities. This Privacy Policy explains our practices.

A Note to All Users

By using this website, you consent to this transfer and the processing of your data (personal or otherwise) in accordance with this Privacy Policy. You also consent to the adjudication of any disputes arising in connection with The Site in the federal and state courts of, and in accordance with the laws of, the Commonwealth of Virginia.

What is Personally Identifiable Information

“Personally identifiable information” is information that can be used to identify you as an individual. Personally identifiable information includes your name, address, telephone number and any other information that is connected with you personally.

Information You Provide to Us

On some pages of The Site, you may be able to book a reservation, register as a user, order Products or services (collectively known as “Products”), make requests, and ask to receive materials. When you book a reservation, register, place an order for a Product, schedule a delivery, or otherwise transact business on The Site, we may collect personally identifiable information from you, such as your name, email address, address, country of residence, phone number, zip code and/or mail code; gender and age; credit card number, information, name, billing information, expiration date and security code; order number, reference number, billing contact and address, and delivery contact and address; other payment information; and subscriber or registration user name, number, login, password, password reminder questions, security questions and answers for returning users. If you provide us feedback or testimonials regarding The Site, products or service via The Site or email, we will collect your name, email address and other information you provide.

From time to time and if they are offered, you may be able to elect to participate in a variety of Primland emails or e-letters (email services), ranging from daily news to specials. Primland collects personal information in connection with the registration for and use of such services.

Personal Information Collected via Technology

To make The Site more useful to you, we may use technological means to collect personally identifiable information from you, including the Uniform Resource Locators (URLs) you just came from, the URLs you go to next, your browser type, and your Internet Protocol (IP) address. We also may use cookies or clear GIFs to collect personally identifiable information from you about your use of The Site or emails we send you. You expressly consent to our use of cookies, clear GIFs, web beacons and similar technical methods when you use The Site and services.

An “IP Address” is a number that is usually associated with the place from which you enter the Internet, like your Internet Service Provider, your company or your university. We may use your IP address to help diagnose problems with our servers, to gather broad demographic information, to administer The Site, and/or to analyze The Site’s flow.

“Clear GIFs” are clear electronic images that are used to track your movements on The Site. They help us determine whether content on The Site is effective. We also use clear GIFs in certain types of emails (such as HTML-based emails) to let us know which emails have been opened and acted upon by recipients (including any persons to which the emails have been forwarded). Clear GIFs on our site collect a limited set of information including cookie number, time and date of a page view and a description of the page on which the clear GIF resides. This information helps us assess the effectiveness of certain communications and marketing campaigns. Web beacons are small pieces of data that are embedded in images on he pages of web sites. Cookies, Clear GIFs, web beacons and other technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf.

We (or third party service providers on our behalf) may also use cookies, Clear GIFs and other technical means to collect aggregate information about web site users on an anonymous basis. We may share aggregate demographic and usage information with our prospective and actual business partners, advertisers and other third parties for any business purpose.

Cookie Policy

1. What Is A Cookie?
A cookie is a small text file (often including a unique identifier), that is sent to a user’s browser from a website's computers and stored on a user’s computer's hard drive or on a tablet or mobile device (collectively, “Computer”). A Cookie stores a small amount of data on your Computer about your visit to the Web Site.

We may also use “web beacons” (also known as “clear GIFs” or “pixel tags”) or similar technologies on our Web Site to enable us to know whether you have visited a web page or received a message. A web beacon is typically a one-pixel, transparent image (although it can be a visible image as well), located on a web page or in an email or other type of message, which is retrieved from a remote website on the internet enabling the verification of an individual's viewing or receipt of a web page or message. A web beacon helps us to understand whether you came to our website from an online advertisement displayed on a third-party website, measure successes of email marketing campaigns and improve our website performance. They may also enable us to relate your viewing or receipt of a web page or message to other information about you, including your personal information. In many instances, web beacons rely on cookies to function properly, and so declining cookies will impair their functioning.

We place and access Cookies on your Computer; these Cookies are known as “first-party Cookies.” Cookies may also be placed and accessed by some of our third-party vendors, which are known as “third-party Cookies” and are described below. Some Cookies are "session Cookies," which means that they are temporary Cookies that are only stored on your device while you are visiting our Site. Other Cookies are "persistent Cookies," which means that they are stored on your device for a period of time after you leave our Web Site.

You can choose whether to accept Cookies by changing the settings on your browser. However, if you disable this function (or keep this function disabled, as set by default by certain browsers), your experience on the Web Site may be diminished and some features may not work as intended.

2. What Cookies Do We Use?
Below we list the different types of Cookies that are used on the Web Site that you are visiting.

To the extent any personal information is collected through first-party Cookies, our Privacy Policy applies and complements this Cookie Policy. Personal information collected through a third-party Cookie is subject to the privacy policy of that third party, and not our Privacy Policy.

Essential Cookies
Essential Cookies enable you to navigate the Web Site and to use its services and features. Without these necessary Cookies, the Web Site will not perform as smoothly for you as we would like it to and we may not be able to provide the Web Site or certain services or features.

Preference Cookies
Preference Cookies collect information about your choices and preferences, and allow us to remember language or other local settings and customize the Web Site accordingly.

Social Media Cookies
Social media Cookies are used to enable you to share pages and content you find interesting on our Web Site through third-party social networking and other websites. These Cookies may also be used for advertising purposes.

Analytics Cookies
Analytics Cookies collect information about your use of the Web Site, and enable us to improve the way it works. For example, Analytics Cookies show us which are the most frequently visited pages on the Web Site, help us record any difficulties you have with the Web Site, and show us whether our advertising is effective or not. Analytics Cookies allow us to see the overall patterns of usage on the Web Site, rather than the usage of a single person. We use information from Analytics Cookies to analyze the Web Site traffic, but we do not examine this information for individually identifying information.

Advertising Cookies
Advertising Cookies are set to manage our advertising. These Cookies collect information about your activities on this Web Site and other websites to provide you targeted advertising. In the E.E.A. advertising is not personalized or targeted based on your activities.

3. How Do I Manage Cookies?
You can change your Cookie settings above by opting out of all Cookies.

You may refuse or accept Cookies from the Web Site or any other website at any time by activating settings on your browser. Most browsers automatically accept Cookies, but you can usually modify your browser setting to decline Cookies if you prefer. If you choose to decline Cookies, you may not be able to sign in or use other interactive features of our Web Site that depend on Cookies. Information about the procedure to follow in order to enable or disable Cookies can be found at:

  • Chrome
  • Safari
  • Safari Mobile (iPhone and iPads)
  • Firefox
  • Microsoft Edge

For more information about other commonly used browsers, please refer to

Please be aware that if Cookies are disabled, not all features of the Web Site may operate as intended.

To opt-out of participating in Google Analytics data follow the instructions:

Use of Information

We use the information you provide about yourself to provide bookings, reservations, Products or services and/or an ordered product to you. Such services and our use of information include the assessment of, communication concerning, billing and payment, and fulfillment of an order. We also use personally identifiable information to notify you about updates to our services, marketing initiatives, and to respond to your requests and inquiries. We also may use personally identifiable information to offer you other products, programs or services that we believe may be of interest to you, to send you newsletters and other marketing material concerning sale information, and to issue discount coupons. We use the information you provide to communicate with you, such as to notify you when we make changes to our registration or subscription agreement, to fulfill a request by you for a subscription or an online newsletter, or to contact you about your account, subscription or registration with us.

We use and may disclose to third parties the information that you provide also for the purpose of fulfilling drop shipments and warranty/repair issues, if applicable.

If you register with The Site, we may send you newsletters and emails that directly promote the use of The Site or the purchase of our products or services and may contain, in whole or in part, advertisements for third parties which relate to others with whom we do business. If you provide information in connection with a specific event, we may share your information with the sponsor or those associated with the event.

We do not share your personally identifiable information with outside parties except to the extent necessary to provide services or ordered products to you or as stated in this Privacy Policy.

We use return email addresses to answer emails or web-based requests that we receive.

If you send a testimonial or comment to us, we may post it on The Site or use it in any advertising materials. We will attribute your testimonial to you by posting your name or some combination of your name and initials, if provided or ascertainable, on The Site or advertising materials.

We use the information you provide about someone else when placing an order to ship a product or service and to confirm delivery, if applicable. We do not share this information with outside parties except to the extent necessary to provide services or ordered product or service.

We use the information that you provide about others to enable us to send them your gifts or cards, if applicable. From time to time, we also may use this information to offer our products, programs, or services to them.

We may create anonymous data records from personally identifiable information by excluding information (such as your name) that makes the data personally identifiable to you. We use this anonymous data to perform statistical analysis of users’ aggregate behavior so that we may enhance the content of our services and The Site, and improve The Site’s navigation. We reserve the right to disclose anonymous data to third parties in our discretion.

We use the non-personally identifiable information that we collect to improve the design and content of The Site and to enable us to augment your Internet experience. We also may use this information in the aggregate to analyze site usage, as well as to offer you products, programs, or services.

We may transfer information about you if we are acquired by or merged, in part or in whole, with another company.

Agents and contractors of Primland who have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Policy by, for example, not using the information for any purpose other than to carry out the services they are performing for Primland.

Although we take appropriate measures to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy.

At some places on The Site, we may ask your permission to disclose personally identifiable information about you to companies whose practices are not covered by this Privacy Policy (e.g., other marketers, magazine publishers, retailers, participatory databases and non-profit organizations) that want to market products or services to you.

Finally, we will not use or transfer personally identifiable information provided to us in ways unrelated to the ones described in this Privacy Policy without also providing you with an opportunity to opt out of these unrelated uses.

Except as otherwise stated in this Privacy Policy, we do not sell, trade, or rent to third parties the personally identifiable information collected from our services.

Our Commitment to Data Security

The Site takes precautions to protect your personally identifiable information. When you transmit credit card information, it is encrypted during transfer via SSL (Secure Socket Layer).

While our goal is to operate a 100% error-free and secure site, we do not guarantee that The Site is accurate, complete or free from unauthorized access. To help prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

To protect your privacy and security, we will take reasonable steps to help verify your identity before granting access or making corrections.

Our Commitment to Children’s Privacy

The Site is not directed towards children, minors or anyone under the age of 18.

Please do not send us any information about anyone under the age of 18, like names, addresses or email addresses. In general, we do not knowingly collect personally identifiable information from those under 18. If, in limited circumstances, we do knowingly collect personally identifiable information from someone under the age of 18, we will do so only with verified parental consent prior to collection. In the event that we learn that we have collected any personal information from a child under the age of 18 without verification of parental consent, we will delete that information from our database as quickly as possible.

Breaches of Security

We are not responsible for any breach of security caused by third parties or for any actions of any third parties that receive the information. We also may link to other websites or we may allow to be displayed on The Site advertisements of third parties. We are not responsible for such third party’s privacy policies or how they treat information about their users.

Legal Subpoenas and Other Required Disclosures

We may disclose personally identifiable information if we are required to do so by law, such as in response to a subpoena, or if we in good faith believe that such action is necessary to (1) comply with the law or with legal process; (2) protect and defend our rights and property; (3) protect against misuse or unauthorized use of The Site; or (4) protect the personal safety or property of our users or the public (among other things, this means that if you provide false information or attempt to pose as someone else, information about you may be disclosed as part of any investigation into your actions). We also may disclose such information in response to a law enforcement agency’s request or where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of use, or as otherwise required by law.

Changes to this Privacy Policy

We reserve the right to modify the Terms of Use, Privacy Policy or other disclaimers or legal terms at any time without giving you prior notice. Your use of The Site following any such modification constitutes your agreement to follow and be bound by such things as modified. For this reason, we encourage you to review the Terms of Use, Privacy Policy and other terms whenever you use The Site.

Your California Privacy Rights

Under a provision of California law, customers of ours who are California residents may request certain information about the disclosure of personal information to any third parties for the third parties’ direct marketing purposes, if any. To make such a request, please send an email to You should put the statement “Your California Privacy Rights” in the subject field of your email. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through this email address.

What Else Should I Know About My Privacy When Online?

The Site may contain hyperlinks to other websites. The Site also may contain advertisements of third parties. We do not control and are not responsible for the privacy practices or the content of such third party websites or advertisers, or even those third parties to whom we may disclose personally identifiable information (as provided above). We does not share any of the individual personal information you provide us with the websites to which we links, except as stated elsewhere within this Privacy Policy, although we may share aggregate data with such websites (such as how many people use The Site). Please check with those third party sites to determine their privacy policy. When and if we embed third party content into a page of The Site, we will use reasonable efforts to ensure that it is evident or to advise our users that they have exited The Site and are entering a third-party controlled website. You should read and understand any privacy policy noted on all third party websites that you visit.

Please keep in mind that whenever you voluntarily disclose personal information online – for example through email, discussion lists, or elsewhere – that information can be collected and used by others. In short, if you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return.

Ultimately, you are solely responsible for determining whether you intend for your personal information to be confidential and for maintaining its confidentiality. Please be careful and responsible whenever you’re online.

Access, Updates and Your Choices

If you do not wish to receive any correspondence from Primland Resort, please request to be removed from our contact lists in one of the following ways:

Send a letter to:
Primland, Ltd.
2000 Busted Rock Rd.
Meadows of Dan, VA 24120
By using this Web Site, you consent to the processing of your personal information as described in this Privacy Policy.

Terms of Use

The Terms of Use for The Site are part of this Privacy Policy and are incorporated by reference herein

Should you have other questions or concerns about these privacy policies, please contact us through the contact information on our Contact Us page or send us an email at

The Site is operated by:

Primland, Ltd.
2000 Busted Rock Rd.
Meadows of Dan, VA 24120

Last updated: May 3, 2021
© 2021 Primland, Ltd. All right reserved