Over the years, our Virginia mountain resort has been the sanctuary of choice for many a discerning traveler. Beloved by golfers and fisherman, stargazers and dreamers, hikers, bikers and those who prefer to simply take in the views, Primland has received accolades from many prestigious publications.

featured press

Our East Coast resort has received accolades from publications including:

  • “This is a stunning resort that offers an enormous menu of activities. And then there are the views – panoramas of the Blue Ridge Mountains and one more you won’t find at any other hotel or resort in the U.S. – the stars.”
    Rudy Maxa’s World
  • “Primland is one of those rare places that achieves the delicate balance between nature and luxury.”
    Southern Living
  • “Inspired by local native American culture and history, The Spa at Primland was purpose – built from the ground up as a homage to traditional beliefs.”
    Spa Magazine
  • “Primland is perhaps the only resort of its kind where a luxurious atmosphere is matched with pampering at no extra cost.”
    Jetsetters Magazine
  • “It’s not an exaggeration to say The Lodge and The Spa at Primland offers guests an out-of-this-world experience.”
    TraveLife Canada
  • “Primland – High tech stargazing in an ultra-luxe lodge. I may never look at the heavens the same way again.”
    Joe Bargmann – Washington Post
  • “The Highland Course at Primland –a beautiful brute and one of the most testing new resort courses in America.”
    Joe Passov – Golf Magazine
  • “A luxury resort that blends perfectly with the stunning mountain scenery. The best of chic modern design with activities that serve up a right-big portion of down home mountain fun outdoor activities.”
    Mike Espindle – Elite Traveler
  • “As a whole, Primland has few peers. And for those who taste its luxury and magnificence, it will long be remembered as an experience far and above and beyond in more ways than just altitude.”
    Bob McKinney – Sporting Classics
  • “The Spa at Primland is a retreat of such calm and gentility that the world fades, the mind softens, and the body surrenders.”
    Amy Graybill – Bella Magazine
  • “There are few places where the accumulated stress of modern life peels away of its own accord. Primland is one. It is pure quiescence.”
    Brian McCallen – Town and Country
  • “It’s the views. Always the views. The scenic vistas that golfers, hunters, fishermen and other participants on the mountaintop experience that is Primland are spectacular. As fine as the food is, as fine as the golf is, it’s the telescope that makes Primland unique.”
    Arthur Utley – Richmond Times Dispatch
  • “Rugged and ritzy, atop a finger in the Blue Ridge Mountains, Primland is just a tad smaller than Bermuda and is a late-blooming recreational fiefdom. The new ridgetop Lodge crowns the 12,000 acre resort that caters to outdoor enthusiasts.”
    John Bordsen – Charlotte Observer
  • “Primland’s goals match its sky-high vistas. The Lodge borrows from the surrounding environment. Rather than glitzy, think unpretentious elegance.”
    Marty Kaufmann – Golfweek
  • “The resort’s guides and equipment make outdoor activities a snap. Even rookies can enjoy ‘golf with a gun,’ ATV riding, fly fishing and more.”
    John Bordsen – Raleigh News and Observer
  • “If God were to build the perfect mountain course, there would be temptation to borrow a few ideas from Donald Steel’s masterpiece, The Highland Course at Primland, one of Virginia’s hidden treasures.”
    Jerry Ratcliffe – Charlottesville Daily Progress
  • “If your primary motive when playing is for knock-your-socks-off views and scenery that flings you into the middle of next week, then you need to get yourself to the Blue Ridge Mountains in Virginia.”
    Jock Howard – Golf Monthly UK
  • “The property is stunning in its beauty, scope and vistas. The golf course flows naturally around the land and presents a stern test. I did find the holes varied in their challenges and fair in their presentation. Of course, the condition borders on pristine and the greens are phenomenal in size and roll. A marvelous course.”
    Lenox Rawlings – Winston-Salem Journal
  • “Every once in a blue moon, comes an experience that totally exceeds one’s expectations. Such occurrences are so rare that they simply overpower you. Well I got blown away. The perpetrator was an extraordinary beauty of a golf course. She left me mesmerized.”
    Randy King – Roanoke Times
  • “The Highland Course at Primland epitomizes the phrase ‘natural wonder.’ The design is a minimalist masterpiece – it’s golf and nature at their finest.”
    Joe Bargmann – Continental Airlines Magazines
  • “Primland Resort has become one of the top luxury resorts of the Blue Ridge. The newest jewel is The Lodge. With plush furnishings and a modern, Euro-chic design, you will be hard pressed to find a more luxurious chalet.”
    Stephen Brown – Tampa Bay Illustrated
  • “Every now and then you get lucky and find someplace special. For shooters, hunters and those who love the outdoors, that place is Primland – a stunningly beautiful setting.”
    Clarke Jones – Shooting Sportsman
  • “Talk about hidden gems. The new Highland Course at Primland is a healthy dirt-road ride into the Blue Ridge Mountains of Virginia, part of an already well-established hunting and fishing preserve on the 12,000 acre property. It’s worth the hike. Golfers can stalk birdies on the Donald Steel-designed course that rewards good play off the tee while rolling through elevation changes of 3,000 feet.”
    Tom Bedell – American Airlines’ Celebrated Living
  • “Those who know the game are raising the bar. Renowned links course designer Donald Steel has been busy lately. The Highland Course is part of the staggering expansion at the Primland Resort. Once designed solely for hunting, Primland is quickly turning into a full-service vacation destination with an emphasis on outdoor recreation. The layout sits nearly 3,000 feet above sea level, making it Steel’s first links in the mountains.”
    Larry Olmsted – US Airways Magazine
  • “The Donald Steel layout fidgets along a mountaintop, daringly close to canyon edges that produces two things: bodily harm if you slip and spectacular views, perhaps the best in Virginia golf. Words cannot do justice to the views the eye captures. The course is difficult and without question Donald Steel’s finest work.”
    Andrew Blair – Virginia Golf Guide
  • “It’s quite a trek to The Highland Course, virtually hidden as it is in a wilderness heretofore the domain of loggers and hunters. Fairways hug ridge tops while greens teeter on the edge of a gorge. The putting surfaces have lots of movement without feeling tricked up. The playing corridors are tight and there are many demanding carries over ravines. This will never be a track for retired duffers.”
    Travel and Leisure Golf 10 Best New Courses in America
  • “One of the Best Resort Courses 2010”
    Golfweek’s Definitive Guide to the Golf Life


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If you are a journalist on deadline and require immediate assistance, please contact Meg Connolly, Meg Connolly Communications at 212.505.8200 or email primland@mcc-pr.com.

For golf and outdoor media, please contact Diana Dixon, KemperLesnik at 419.297.0222 or email diana.dixon@kemperlesnik.com.