Holidays at Primland

Holidays at Primland

November - December, 2018


In-room Dining Signature Thanksgiving Meal

November 22, after 2:00pm

Thanksgiving Buffet in Elements

November 22, 2:00-8:00pm

Thanksgiving Dinner Family Style

Stables Saloon | November 22, 2:00-6:00pm

Day After Feast

Elements | November 23, 12:00pm

Wine Tasting: California Reds Across the Years

November 23, 4:00pm | $125 per person

Wine Tasting: The Wines of Bernard Baudry, Chinon Wine Maker

November 24, 4:00pm | $75 per person


Chateau Morrisette Cider Dinner

December 8, 7:00pm | $95 per person

Gingerbread House Decorating Class

December 22, 12:00-2:00pm | $10 per person

Christmas Dinner

Elements | December 25, 3:00-8:00pm

End of the Year Wine Tasting Extravaganza

Wine Tasting: California Old vs. New

December 27, 4:00pm | $160 per person

Wine Tasting: Red Burgundy

December 28, 4:00pm | $150 per person

Wine Tasting: Sparkling Wines

December 29, 4:00pm | $95 per person

Native American Weekend

Native American Weekend

November 23 - 25, 2018

Native Americans celebrate this period of long nights and short days, when the air is cool, crisp and feels clean . It is a time of giving thanks for abundance that has been gathered and stored for the winter. Explore the symbols of this time : west wind , fire, the owl, obsidian , mistletoe and the color gold. In celebration of Native American month , learn from special guests Jeannie 'E Nah Dah' Cranford and Michael 'Thunder Dancer Sees the Ground' Cranford, who are of Cherokee descent, about the vibrant traditions of Native Americans . This weekend includes storytelling , dance and ceremonial dress presentations as well as hands on workshops .

Wine & Food of Italy’s Piedmont

Wine & Food of Italy's Piedmont

November 10, 2018

Enjoy a four-course tasting menu with the foods of northern Italy and the wines of the region to match

$135 per person, includes wine and food.

Tax and gratuities not included



Carne Crudo

piedmont beef, caper, shallot, black garlic, sourdough

Paitin Arneis 2015



porcini, white anchovy, truffle, tomato, reggiano

Roagna Dolcetto d’Alba 2014


Veal Brasata al Borolo

celery root, carrot, leek, braisage

Elvio Cogno Barolo Cascina Nuova 2012


Taste of the Piedmont

torta di nocciola, bonet, torrone

Vajra Barolo Chinato


A Spooky Good Time

A Spooky Good Time

October 27 - November 3, 2018

Handmade Halloween

October 27, 2:00pm

Bring the little goblins to meet with our Pastry Chef, Cindy Carter, for a spooky cookie baking and decorating class. While the cookies are baking, sit a spell and enjoy some ghoulish crafting.

A Cornucopia of Goodness

Stables Saloon Harvest Feast | October 27, 6:00pm

Halloween Drinks

19th Pub from | October 27 – November 3

Hotel Departmental Pumpkin Carving Contest

October 28 – 31

Each dept to carve a pumpkin that will be on display and guests will be the judges for the winning one, of the top selected creations.

Halloween Spooky Trail

October 27 – November 3 | Complimentary

Venture out to Bootlegger’s Trail along to the Homestead in search of the ghosts who haunt this part of the woods. Hikers tell of a ghost that walks the woods and often rattles chains in the middle of the day. Some say the ghost even shows up in photos they’ve taken of the homestead. Other hikers claim they’ve heard footsteps in the woods around the area. You can still find the stone chimney and the family cemetery there today. Too scared to go alone? Take a hiking guide with you to guide you through the trail safely. 30-45 minutes.

Please contact the Spa to book this complimentary hike (based on availability) at 276-222-3965.

Plan your holidays and join us at Primland for Thanksgiving, Christmas and New Years Eve!

Please see Guest Services for more information.

The Primland European Style Pheasant Shoot

The Primland European Style Pheasant Shoot

2018 - 2019 Individual Peg Shoot Dates


Properly attired shooters will be paired with loaders to assist with single gun or gun pairs. Field slips are needed and can be provided by Primland. Side-by-side and over/under shotguns are the tradition in this sport but autoloaders are allowed as long as only two cartridges are loaded at a time. Ammunition is limited to #5 fine shot or smaller and can be purchased on site. Safe and courteous shooting is key. While shooters may share pegs and load for each other, due to safety concerns a Primland loader will be assigned in addition. Price is based on gun line size and release or daily bag will be subject to gun line size, if less than 10 gunners. Lodging not included.

For more information, please call 866.960.7746.

November & December 2018 – January 2019

450 birds released for 10 gunners: $1,365/gunner

Monday, November 5, 2018

Sunday, December 2, 2018

Saturday, January 5, 2019

Saturday, January 19, 2019


February & March 2019

450 birds released for 10 gunners: $1,500/gunner

Sunday, February 10, 2019

Monday, March 4, 2019

Primland Racing Experience


Primland Racing Experience

The fifth edition of the Primland Racing Experience Powered by Audi has come to an end, and this year Primland Ambassador Harold Primat is delighted to confirm that they fulfilled their promise of being bigger and better than ever before.

In the absence of nine-time Le Mans winner Tom Kristensen, 2016 Le Mans 24 Hours winner Neel Jani joined to host alongside Harold and golf legend Jay Haas, with the guests able to enjoy a wide variety of activities around the Blue Ridge Mountain resort.

Neel and Harold took to the Virginia International Raceway to give guests an unforgettable racing experience, with Audi providing an excellent range of high performance cars including the RS3, RS5, TTRS and R8 V10 Plus. The former Rebellion team-mates also took people out for flying laps in Radical RXCs, pushing the limit around the 3.27-mile circuit.

Guests were then able to put their newfound racing knowledge to the test, with another hotly contested go-karting tournament. 22 drivers were split into 11 teams of two, with the fastest paired up with the slowest to give a level playing field. Each race required a mandatory pit stop, meaning competitors had to also think about strategy, much like the professionals.

“The Racing Experience was a lot of fun for everyone,” Harold said. “I was very impressed with Neel’s driving and he was a great mentor in the absence of Tom. Audi provided us with a great range of cars, some of which we hadn’t had at this event before, showing how Primland is growing.

“As always, the karting was highly competitive, but brilliant at the same time. We had the quicker drivers partnering the slower ones and the pit stop really added to the authentic racing experience. I think everyone enjoyed themselves and tried their best, because by the end of the day everyone was very tired!”


This year, there were more guests than any previous editions, further demonstrating the event’s expansion, with the racing not the only activity on offer across the 12,000 acres of natural beauty around the estate.

Led by 18-time PGA Champions Tour winner and Primland Ambassador Haas, the golf tournament provided even further competition, with the beautiful 18-hole course offering a challenge for everyone, and despite the low-lying fog, Jay was able to show off his world-class abilities.

"I had the wonderful opportunity to once again join the participants of the Primland Racing Experience at Primland with Harold and Neel,” Jay said. “This was the fifth year for this prestigious and unique event which gives guests a real taste of professional racing on the Virginia International Raceway and a golfing experience on the highly ranked Donald Steel designed Highland Course.

“The guests for this year’s event travelled from Europe and various regions of the United States.  I enjoyed sharing the game of golf with the racing enthusiasts, some were skilled and others were beginners.  The Highland Course always offers golfers a unique experience along with stunning views of the surrounding Blue Ridge Mountains.  If you haven’t been to Primland, I would invite you to do so.”


Elsewhere, some guests went on a nature walk through the breath-taking Virginia landscape, as well as horse riding, clay shooting – which Neel proved very talented at – and relaxing in the Spa, where they could enjoy a peaceful environment with Native American healing rituals and traditional European spa techniques.

At the end of each day, all the guests would come together to share their stories, whilst eating exquisite farm-fresh food and some of the finest wines and drinks.

“Overall, the fifth edition of the Primland Racing Experience was fantastic,” Harold said. “Of course, this comes to no surprise as every year we learn more and more and are able to cater to individual guests easier. Jay did an excellent job in the golf, he’s extremely talented but also a great guy and he’s a big part of the Primland family.

“There was so much to do this year, we obviously had the racing, but it’s important to remember all of the other activities on offer. It’s not just about going fast around the track, it’s about meeting new people and sharing each others experiences. Everyone has something to talk about. I’d like to extend my thanks to all involved, Neel, Jay, the Primland staff and of course the fantastic guests that make this happen ever year. The 2019 edition can’t come quick enough!”

2016 FIA World Endurance Champion, Neel, added: “It was a great couple of days with the Primland Racing Experience in Virginia. This was my first time visiting that part of the world and I really enjoyed the combination of track experience at VIR, driving cool cars and the outdoor activities at the property. It was relaxing but also impossible to get bored! I would like to thank Harold and the Primland staff for a great and unforgettable event!”

Get Assistance Planning the
Perfect Stay

Stay Updated

Join our mailing list for the latest
events and offers

Subscribe to our mailing list

* indicates required
Primland Resort
Primland Golf
Primland Hunting
Primland Spa

Wellness Weekend

Wellness Weekend

September 14 - 15

Harness “The Power of Choice” as you embark on an inspiration journey towards becoming your personal best. Amidst the tranquil beauty in the Blue Ridge Mountains of Southwest Virginia, your Primland weekend will jumpstart positive lifestyle changes through ftness activities, illuminating presentations, and healthy meals.


For more information, please contact the Spa at or 276.222.3965.

Featured motival speaker Mary Quinn is a life coach and wellness expert.
Featured motival speaker Mary Quinn is a life coach and wellness expert.

Primland Driven Shoot With Purdey

Primland Driven Shoot With Purdey

February 6-9, 2019

Primland and Purdey come together to host a one-of-a-kind Driven Shoot in February 2019. Don’t miss out on this exclusive experience. Space is limited – reserve a peg now!


- 3 night stay in the Lodge
- Driven Shoot (300 marked birds to an 8 gun line)
- Upland Pheasant Hunt (64 birds + cleaning)
- Sporting clays (100 shot round)
- Breakfast, lunch & dinner

To Reserve Your Place

Call 276-222-3835 or Email


Get Assistance Planning the
Perfect Stay

Stay Updated

Join our mailing list for the latest
events and offers

Subscribe to our mailing list

* indicates required
Primland Resort
Primland Golf
Primland Hunting
Primland Spa

Labor Day & Native American Weekend

Labor Day & Native American Weekend

August 31 - September 2, 2018

Savor every last drop of summer with one final, grand goodbye during this long weekend. Dozens of activities will leave you at no loss of what to do, whether you choose to stay busy or relish the joys of doing very little.

During this weekend, learn about the vibrant traditions of Native Americans from special guests of Cherokee descent, Jeannie “E Nah Dah” Cranford and Michael “Thunder Dancer Sees the Ground” Cranford. This weekend includes storytelling, dance, and ceremonial dress presentations, as well as hands-on workshops.

Friday, August 31

3pm: The Power Game (golf clinic)
5pm: Managers Reception, Great Hall
5pm: Ceremonial Dance, Galaxy Foyer
6:30-8:30pm: Live Music at Stables Saloon
7pm: Native American History/Artifact Display, Great Hall Lobby
9:30pm: Whiskey Tasting, 19th Pub

Saturday, September 1

9am: Complimentary Yoga
10am: Interpretive Hike, meet in Lobby
10am: Make A Native American Style Mandela, Galaxy Foyer
11am: Make A Glass Stone Turtle, Galaxy Foyer
1pm: The Art of Putting (golf clinic)
3pm: Native American Story Telling, East Terrace
4pm: Make a Native American Style “Catcher of Dreams”, Galaxy Foyer
5pm: Managers Reception, Great Hall
6:30-8:30pm: Live Music at Stables Saloon
9:30pm: Scotch Tasting, 19th Pub

Sunday, September 2

8am: 5K Fun Run, meet in Pro Shop
10am: Cherokee Morning Ritual, meet in Great Hall
11am: Make A Native American Spirit Bag
11:30am: Brunch, Elements
5pm: Cookout at the Tobacco Barn, featuring live music by Dave Cecil

Carolinas Fall Package

Carolinas Fall Package

Purchase eight rounds of golf for $1400 to be redeemed through November 2018. 

Bring your foursome or use for individual play.

Not to be combined with any other package offers. Package includes 10% off lodging.

To book your tee time, please contact the Golf Shop at 276-222-3827 or send an email to for more information.

To book lodging or outdoor activities, please contact Reservations at 866-960-7746 or send an email to