Safety First. See our health and safety protocols here.

The Ultimate Retreat

Primland will open your eyes to the simple pleasure of a mountain getaway.

Relax, unwind, and allow yourself to indulge in an experience above all else in the Blue Ridge Mountains. At Primland, the breathtaking natural beauty that surrounds you is only the beginning. Savor a handcrafted meal shared with friends, seek out unique adventures, and stay in luxurious accommodations. Whatever you choose, your stay at Primland stays with you.

Stay

Every detail at Primland—the lighting, the art, the flowers, the scents, the softness of the 400-thread count Frette bedding—is selected with thought and conviction. Our Blue Ridge mountain resort exudes a sense of genuine comfort. Explore all of our lodging spaces to find the perfect fit for you.

Activities

If you’re looking for adventure, you’ve come to the right place. Explore wooded RTV trails, practice your aim with sport shooting, or grab your clubs for a round of golf you won’t soon forget on The Highland Course at Primland. There’s no shortage of outdoor activities across our 12,000 acres. The only question is, which will you try first?

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Upcoming Events

Nov 26-29 | Thanksgiving Weekend

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Upcoming Events

Nov 26-29 | Thanksgiving Weekend

View all events

Activities

If you’re looking for adventure, you’ve come to the right place. Explore wooded RTV trails, practice your aim with sport shooting, or grab your clubs for a round of golf you won’t soon forget on The Highland Course at Primland. There’s no shortage of outdoor activities across our 12,000 acres. The only question is, which will you try first?

View all activities

Featured Offer

DECEMBER - MARCH
Prepay & Save: Upland Hunting Package: 10 hunts for $3,500. Choose between pheasant-only, pheasant and chukar, or pheasant and quail.

Memberships

Primland offers a variety of private memberships for guests who wish to take full advantage of our uncommonly seductive resort amenities.

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Primland Resort
Primland Golf
Primland Hunting
Primland Spa